Hi, I’m Charlie, an experience design leader and UX strategist.
Sometimes the work needs better UX. Sometimes it needs a better definition of the problem. Usually? It needs both.
I help teams bring more clarity, structure, and direction to digital work that’s gotten harder to move forward than it should be.
What I Do
I ask a lot of questions, usually because the work still needs to be defined or has gotten complicated enough that someone needs to slow down, sort out what matters, and make the path forward clearer.
A lot of my background is in healthcare and pharma, where the work tends to be dense, constrained, and full of competing needs. That experience matters, but it’s not the whole story. The common thread is helping teams work through complexity, align around what matters, and make better decisions about what the work needs to be.
Some of the job is improving the experience itself. Some of it is helping a team get clearer on the problem before they spend six months solving the wrong one. And more and more, it means figuring out where AI fits, in the workflow, in the product, or both.
How I Help
This is usually the kind of work I get pulled into.
Core areas
Experience Strategy
Helping teams define a clearer direction early, reduce ambiguity, and make better decisions as the work takes shape, including where AI fits and where it doesn’t.
UX Strategy
Bringing a user-centered lens to priorities, decisions, recommendations, and the tradeoffs shaping the work.
Additional support
UX & Experience Audits
Reviewing existing experiences to identify friction, missed opportunities, and practical next steps.
Experience Design
Helping shape and refine digital experiences across touchpoints with an eye toward clarity, usability, and cohesion.
Journey & Flow Design
Improving digital experiences through clearer flows, a more natural progression, and a structure that makes more sense to the people using it.
Accessibility Consulting
Helping teams create digital experiences that are more inclusive, more usable, and better aligned with accessibility needs.
Work I’ve Helped Shape
A few examples of the kind of work I’ve helped shape, usually when the challenge was not just execution, but figuring out what the work needed to be.
Fasenra HCP Website
After the brand launched in 2018, the site evolved through a series of incremental updates that added content and functionality without enough attention to cohesion, consistency, or how the overall experience was coming together. When my agency became AOR in 2020, we were tasked with developing a new campaign for the brand and auditing both the existing site and competitor sites to identify opportunities to improve the overall experience.
Challenge: The site had become fragmented, with inconsistent patterns, unclear paths, and a structure that no longer supported the brand well.
What I did: I led the UX and accessibility audit, working closely with teammates focused on content, SEO, site performance, and competitive review. My role was not just to identify issues, but to help clarify what was actually getting in the way of a more coherent experience. The findings helped shape the creative brief, and I stayed involved through implementation to make sure those findings carried through into the final product, not just the brief.
What changed: The site came out of the engagement with clearer user paths, stronger mobile usability, and a structure that actually held together, making it more coherent overall and better aligned with both the brand and the people it was built for.
View live siteMyQorzo Launch
MyQorzo was Cytokinetics’ first brand, which made the launch especially high stakes. The broader agency team was responsible for developing a large volume of pre-launch and launch work while campaign directions were still being tested for both patient and HCP audiences. On the digital side, the work included an IVA, a broad email program, and six staged websites designed to support approval and launch milestones.
Challenge: The work had to support multiple audiences, evolving campaign directions, and a launch timeline tied to a moving FDA approval date, all while helping introduce the company’s first brand to market.
What I did: I led the XD team and worked hands-on to help shape the digital experience across the launch. Because MyQorzo was the company’s first brand, and the approval timeline kept shifting, multiple digital tactics had to keep adapting without coming apart. My role was to hold that together, keeping the work responsive to rapid changes in timeline, audience direction, and stakeholder priorities without losing the coherence of the launch as a whole.
What changed: When FDA approval came through, the launch plan kicked into action and the work met all Day 0 and Day 1 release requirements, along with the milestone-driven website iterations that followed. The client was impressed enough to reach out directly to agency leadership to recognize the effort and how well the launch came together.
View live sitesFetroja AMR Warrior Experience
Shionogi wanted to create a booth experience for Fetroja, its antimicrobial resistance drug, that felt meaningfully connected to the brand’s campaign theme. The experience needed to engage healthcare professionals at IDWeek while translating the campaign’s Trojan horse and ancient warrior concepts into something interactive, personal, and worth sharing.
Challenge: Bring together a complex client ask in a way that felt true to the brand while coordinating multiple technologies, vendors, and teams in a high-visibility event setting.
What I did: I led the XD team and worked hands-on to help define the experience, partnering closely with the client, third-party vendors, and the agency’s brand and tech teams. The real challenge was translating a complicated client vision into something that could work across multiple technologies and teams while staying true to the campaign, all on a fixed event timeline. I worked closely with the vendor on the AI-generated imagery to make sure the output would land the way the client expected before we ever got to the conference floor.
What changed: The experience connected strongly enough with attendees that the client brought it back three years running.
View posted videoNot Quite a Case Study
Not all of the useful work fits neatly into a case study.
In one part of my agency career, my team’s familiarity with a client’s web ecosystem and operating realities became a real advantage. What started as support for ongoing web work turned into a bigger role in helping one agency team pitch new business, then helping internal teams ramp up and redefine how the work would get done once it was won.
A lot of my role was helping that transition hold together, translating complexity, shaping new ways of working, and making sure the team could operate credibly inside an environment with a lot of moving parts. The trust and ways of working built during that period ended up reaching beyond the original scope, helping expand the agency’s role and strengthening the larger network’s position with the client.
Let's Connect
If your team needs clearer direction, stronger UX thinking, or help making sense of work that’s gotten hard to move forward, get in touch.